A Review of Business Planning Software

Off-the-shelf-software for marketing planning is good if you are educated on the fundamentals of marketing. The average person using these products may believe the software is the end to the means. Experienced marketers may cut down on time by using one of these tools keeping in mind the type of business, product, industry the plan is being created for and …

Going to Work for SUBWAY: Part 1 – By Agency.com

At first look of the Agency.com video pitch to Subway, it made me feel uncomfortable. I thought bold move and how does Subway really feel about this?Steve Rubel thinks it lame and accues Agency.com of holding Subway’s brand hostage. Coudal Partners’ responds with their own pitch. Woa it’s rude.Karl Long gives a good overview of everyone’s opinions. Who says guerilla …