About

Tery Spataro

In search of the future forward

Tery Spataro is a widely known and respected digital/tech entrepreneur. Net and tech pioneer since 1986, she started one of New York City’s first digital marketing firms and has [co] & founded seven other tech companies.

She uses design thinking to identify new insights to improve the human condition and make the world more sustainable.

She’s known for being inspirational, visionary, creative, thought-provoking, entrepreneurial, and collaborative

Tery is passionate about everything she does. Known for creating a framework for digital marketing strategy and using digital research, which helped many brands understand the role digital plays in their marketing and communications efforts. She continues to develop successful, engaging promotional strategies and delivering value to customers, organizations, and stakeholders.

She holds a high ethical and social commitment to her clients and their customers. Tery wields over two decades of experience in digital and traditional marketing communications.
Recognizing the need for digital to be in physical space, Tery helped to transform in the store the in-store experience by providing experiential strategies for Bloomingdale’s, Sally Hansen, Nine West, Novartis, Whole Foods Market.

She’s provided digital strategies for Johnson & Johnson, SC Johnson, Volvo Car NA, L’Oreal Cosmetics, Clairol, Reebok, Hormel Foods, Bureau of Engraving and Printing, Allstate, Celestial Seasonings, Warner Brothers, Jose Cuervo, Nestle Waters, and Char-Broil.She has held executive roles with Burson-Marsteller, R/GA, Ogilvy Worldwide, Blue Dingo, Wunderman, and Edelman.

No stranger to entrepreneurial life, Tery founded, self-funded, and operated five businesses: Stir Associates, a premier Silicon Alley interactive marketing firm; Accents By Allison, an eCommerce company based in Phoenix; and Mind Arrays, a global marketing consulting firm; On-The-Edge, e-voice greeting, and e-card service. Tery co-founded and worked at Orange Insights addressing the need for stronger digital research and strategic planning.

From 1998-2003, Tery collaborated with well-known advertising agency and investors. She helped the Tempus Group buy and combine 5 US-based digital marketing agencies to form the Outrider Group. Also, she helped secure funding for seven digital start-up businesses.

A recognized community leader, Tery has provided guidance and advice to new entrepreneurs and served on several advisory boards. Throughout the years she lectured at universities and international conferences providing valuable thought leadership and is quoted in books and articles about business and marketing.

Tery is an affiliate professor at Regis University and designed the digital curriculum for MBA program, Digital Strategy, and Promotion. She authored and illustrated her first book, “The Other Side of the Box,” a thought-provoking perception book.

Along with Aliza Sherman, Tery co-founded The Women’s Internet History Project, a historical platform, which will portray the stories and accomplishments of women internet pioneers, serve as inspiration and education.