About Tery Spataro

“Solving problems with a diverse ecosystem to reimagine the business and brand for the future.”

Tery Spataro is a widely known and respected creative and strategic leader. Since 1986 she loved using new technologies to reimagine what the world will look like. Her love of new tech inspired her to start one of New York City’s first digital marketing firms, STIR, continuing with this entrepreneur spirit to [co] & creating seven other tech companies.

She uses design thinking to identify new insights to improve the human condition and make the world more regenerative.

She is inspirational, visionary, creative, thought-provoking, entrepreneurial, and collaborative. The wearer of many hats, she is data investigator, anthropologist, futurist, psychologist, humanist, collaborator, co-creator, model maker, environmentalist, and science fiction imaginator. 

Tery is passionate about everything she does. Enthusiastically created a framework and lens for innovation strategy, which helped many brands understand the role people play in the brand and product. She continues to develop successful, engaging brand and product strategies that deliver value. Great ideas are not a process of being alone in a cave, Tery loves collaborating with diverse groups of people, solving problems to imagine new opportunities or transform existing brands, helping a business make a shift in their mindset.

“The brand is the outcome of solving problems to create a better experience for people and society!”

She holds a high ethical and social commitment to what she does. Wields over two decades of experience in creating new brand concepts or breathing life into existing brands.
Working collaboratively, she was involved in creating a shift in retail by bringing digital to the physical space, Tery helped to transform in the store the in-store experience by providing experiential strategies for Bloomingdale’s, Sally Hansen, Nine West, Novartis, Whole Foods Market.

Other brands she worked with include Johnson & Johnson, SC Johnson, Volvo Car NA, L’Oreal Cosmetics, Clairol, Reebok, Hormel Foods, Bureau of Engraving and Printing, Allstate, Celestial Seasonings, Warner Brothers, Jose Cuervo, Nestle Waters, and Char-Broil. She has held executive roles with Burson-Marsteller, R/GA, Ogilvy Worldwide, Blue Dingo, Wunderman, and Edelman.

No stranger to entrepreneurial life, Tery founded, self-funded, and operated five businesses: Stir Associates, a premier Silicon Alley interactive marketing firm; Accents By Allison, an eCommerce company based in Phoenix; and Mind Arrays, a global marketing consulting firm; On-The-Edge, e-voice greeting, and e-card service. Tery co-founded and worked at Orange Insights addressing the need for stronger digital research and strategic planning.

From 1998-2003, Tery collaborated with well-known advertising agency and investors. She helped the Tempus Group buy and combine 5 US-based digital marketing agencies to form the Outrider Group. And helped secure funding for seven digital start-up businesses.

A recognized community leader, Tery has provided guidance and advice to new entrepreneurs, served on several advisory boards, and mentored hundreds of entrepreneurs and aspiring visionaries. Throughout the years she lectured at universities and international conferences providing valuable thought leadership and is quoted in books and articles about business and marketing.

Tery authored and illustrated her first book, “The Other Side of the Box,” a thought-provoking perception book.

Along with Aliza Sherman, Tery co-founded The Women’s Internet History Project, a historical platform, which will portray the stories and accomplishments of women internet pioneers, serve as inspiration and education.