There’s More to the Data

I wore many hats in my career, but what I fell in love with is human research – specifically, I find people’s brand experiences fascinating. As a research generalist I get to uncover who, what, why, when, where and how. Of late, I took stock of what I’ve learned in the past two decades of working with businesses to articulate …

Broken Chain

Broken Chain

Standing majestic tall touching the sky, the breeze, gently rocking back and forth. Moments later HORROR, quivering, shaking, as life stops. Tears swell up, the heart claimed pain so intense it stopped for a second. A mindless machine ripped through the forest, not recognizing, understanding what it was doing, the pain inflicted as it sliced through the young forest. Not …

The OA

Most people won’t get this innovative form of storytelling, most people want a beginning, middle and an end to a story – that’s for the practically minded audience who likes things to be neatly wrapped up in the realm of normal. The OA does not offer a clear form of storytelling, and it lures the audience into an unnatural setting …

Netflix’s Choose Your Own Adventure

Have you played Black Mirror’s CYOA, Bandersnatch? I interacted. The first time was interesting and a good attempt at bringing audience participation to film and TV. I selected the interaction directing the characters,  storyline and outcome.  It minded me of an interactive film I saw in theater in 1995, “Mr Playback: An Interactive Movie”.  While watching the science fiction short …

Annihilation, a Feminist POV

I read Jeff VanderMeer‘s “Southern Reach Trilogy” with a great deal of enthusiasm. He embodies a dreamy genre of writing that entices my brain to crave more. Each book provides puzzle pieces to an unexplained phenomenon. Each story is part of a transformation, human, female, environment, nature, all interwoven. Annihilation the first story to the Southern Reach Trilogy was transformed …

Amorphic shape comes to life.

Borne, A Completely Mind-Blowing Experience

I was spellbound and compelled to finish Borne after only starting Jeff Vandermeer’s latest science fiction masterpiece this week. I describe Borne as a combination of Blade Runner, Planet of the Apes and Monument Valley. Vandermeer did it again, but differently than the Southern Reach Trilogy. This time he made me feel an overwhelming empathy for the characters, especially Borne. …

Primordial Soup Theory by Tery Spataro

Area X and The Southern Reach Trilogy

At the urging [suggestion] of Tom Lombardo and Jeanne Lombardo, whose descriptions of Jeff VanderMeer’s writing, persuaded me to put aside all other authors I was reading. After reading Annihilation, I was compelled to take in the entire The Southern Reach Trilogy, no lapse in time between each book. Jeff VanderMeer’s lyrical writing about Area X is stunning and poetic. He …